UGC Portfolio Tips: 8 Essential Strategies for New Content Creators to Establish a UGC Portfolio

8 Essential Tips for New Content Creators to Build a Strong UGC Portfolio

Diving into the world of user-generated content can be daunting for newbies, so we’ve gathered eight invaluable tips from experienced Content Creators and Marketing Directors. From establishing genuine product connections to building a brand with real, relatable content, these industry professionals shed light on crafting a standout UGC and content creation portfolio.

  • Establish Genuine Product Connections
  • Curate High-Quality, Versatile Content
  • Embrace Consistency and Repurpose Content
  • Develop a Personal Content Strategy
  • Join UGC Platforms and Communities
  • Showcase Unique Style and Niche Expertise
  • Authenticity Resonates with Your Audience
  • Build Brand with Real, Relatable Content


Establish Genuine Product Connections

Consumers are starting to become keenly aware and sensitive to when UGC and content creators are being sponsored. More often than not, they’re becoming especially critical when their favorite creators sponsor something that they don’t use themselves or don’t seem to genuinely love. 


Social media is an entertainment-based platform, meaning people come on it not to find one particular thing, but to find value in what they’re scrolling by. That’s why new UGC and content creators have to understand how to find a genuine, personal connection with a product they’re using. 


Even if they’re not 100% sold on it, or have used other things in the past, even finding one thing you love about it and speaking truthfully to that will mean the world to your audience rather than faking things, which people can see from a mile away!


Kira Violet, Content Creator and Musician, Violet Gaze


Curate High-Quality, Versatile Content

New UGC creators should prioritize quality over quantity when building their portfolio. Instead of overwhelming potential clients with every piece of content, curate a selection of your best work that showcases your versatility and aligns with the types of UGC brands typically request. 


Choose content relevant to UGC, including visuals, storytelling, photos, short videos, and native content to platforms like Instagram or TikTok. Highlight engagement by showcasing high-quality UGC with many likes, comments, or shares. Show versatility by including examples in different styles and formats to cater to different brand needs.


Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy Australia


Embrace Consistency and Repurpose Content

It’s tempting to wait until everything is perfect before sharing your work. However, the best way to build a portfolio is to start creating now. Consistently producing high-quality content will showcase your skills and attract opportunities, even if it’s not flawless. The key is to begin, keep creating, and learn from each piece you produce. This approach is essential for UGC’s success.


Repurpose your content across different platforms. For example, turn a blog post into a video script or create social media snippets from longer content. This strategy maximizes your reach and highlights your versatility as a content creator. By focusing on consistent, high-quality output and effectively repurposing your work, you will build a strong and diverse portfolio that appeals to potential clients and collaborators.


Shane McEvoy, MD, Flycast Media


Develop a Personal Content Strategy

New creators should start by building a content strategy that accurately reflects their personal brand and is tailored to the type of content their target audience expects from them. It’s about discovering the type of content that resonates best with their personal audience and then delivering high-quality content in that designated niche. 


Meaning, if you are a lifestyle influencer, you should be posting lifestyle content such as daily routines, fashion, travel, and more. While content that will be posted from your account may look similar, everyone can/should have their own take on it. Being consistent contributes to an increasing, loyal audience and, consequently, can make your content more visible according to whatever algorithm the platform you’re using is running.


Furthermore, I encourage new creators to collaborate with other creators and brands, as this could set them up for success. Collaboration not only provides content diversity but also introduces you to a wider audience. Ask your fellow creators for cross-promotions and be open to joining campaigns that are specifically seeking user-generated content (UGC). They can give you portfolio projects and a way to show you are a credible person in your niche. Like teaming up with a popular fitness influencer for a workout challenge, or creating a series of posts for a local business’s social media.


Staci Anderson, Director of Marketing, Raynor Garage Doors


Join UGC Platforms and Communities

Getting involved in UGC platforms and communities is the best course of action. Everything begins here. Joining these communities allows you to interact with other creators, see what’s popular, and pick up tips from them. Additionally, you should look for chances to collaborate and receive criticism on your work. 


As you become a part of these communities, you cease to be just an independent artist and instead become a part of a network that encourages and supports one another. It is comparable to having a circle of friends who share your interests.


Additionally, these platforms frequently offer resources and tools to assist you in enhancing your work. Finding what works and what doesn’t will happen a lot more quickly than if you tried to figure everything out on your own.


Kartik Ahuja, Digital Marketer,


Showcase Unique Style and Niche Expertise

One essential tip for new content creators to establish their UGC (User-Generated Content) and content creation portfolio is to start by creating high-quality content that showcases your unique style and niche expertise, even if it’s for personal projects or non-paying gigs initially. Focus on producing a diverse range of content types—such as videos, blog posts, social media updates, and infographics—that highlight your versatility and creativity.


Begin by identifying your niche and understanding your target audience. Tailor your content to meet their interests and needs, ensuring that it is engaging, informative, and visually appealing. Use high-quality visuals and consistent branding to make your work stand out.


To build your portfolio, collaborate with local businesses, emerging brands, or fellow creators. Offer to create content for them in exchange for testimonials or portfolio pieces. This not only helps you gain practical experience but also builds a network of professional connections.


Document all your work meticulously. Create a dedicated portfolio website or a visually organized profile on platforms like Behance or Instagram. Include detailed descriptions of each project, highlighting your role, the tools and techniques used, and the results achieved.


Lastly, actively promote your portfolio through social media, email newsletters, and professional networks. Engage with your audience, solicit feedback, and continuously update your portfolio with new and improved content. Consistent effort, quality output, and strategic promotion are key to establishing a strong UGC and content creation portfolio.


Omer Lewinsohn, General Manager and Marketing Expert,


Authenticity Resonates with Your Audience

As a content creator with over 1.4 million followers and the founder of Stay Here, I’ve learned that authenticity is key when starting your UGC and content creation portfolio. My primary tip is to create content that genuinely resonates with your personal values and mission. This approach has been critical in building a community around mental health awareness and support.


For example, at Stay Here, I often share stories and resources that address mental health issues like suicide prevention and overcoming anxiety. These topics not only align with our mission but also have a broad and relatable impact on our audience. Concrete steps like providing guidance on overcoming people-pleasing or showcasing interactive Bible lessons for teens are specific examples where our content delivers real value and engages followers meaningfully.


Additionally, leverage data and feedback from your audience to refine your content. For instance, our ACT Suicide Prevention Training has reached numerous individuals because we continuously adapt based on feedback, ensuring it meets the needs of our community. Monitoring engagement and interactions helps identify what resonates most, allowing you to create more targeted and impactful content.


Jacob Coyne, Founder, Stay Here


Build Brand with Authentic, Relatable Content

Not only does authentic content resonate more deeply with your audience, but it is also the cornerstone upon which you can build a robust and relatable personal brand.


At the start of my journey, I was posting authentic, behind-the-scenes looks at my creative process and day-to-day life. In turn, rather than simply showcasing polished final products, I revealed the trials and errors, the backstory behind each project, and unscripted moments that showcased my spirit and enthusiasm. This strategy enabled me to create a portfolio of a wide range of subjects that was both grounded in authenticity and relatability.


For up-and-coming creators, that includes accepting that everything is not perfect and the very real stories that make your journey your own rise to the top. One way is to truthfully document the journey—the creative process, your thoughts, your experiences—with people on the other side of the camera. 


Be genuine, and let that come through your blog posts, social media updates, or video content. By creating authentic content, you are organically drawing in a relevant audience that will also provide you a good foundation of UGC and other content for your feed.


Alex Cornici, Director of Marketing, Awesome Hibachi

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