Paddleboard Insiders: How Jason Used Paddleboarding To Master His Anxiety & Is Now On A Mission To Spread The Sport Around The Globe… (While Building A Passive Income Empire At The Same Time)
Semrush – A great tool to find high-value keywords for any niche.
Agility.ai – An A.I. tool that can generate start-to-finish SEO optimized articles within minutes.
Answer The Public – A free tool that lets you find the most common questions that people ask about a certain topic.
https://paddleboardinsiders.com/kids-paddle-board/ – The best kids paddle boards on the market in
https://paddleboardinsiders.com/stand-up-paddle-board/ – Common mistakes people make when buying a paddle board.
https://paddleboardinsiders.com/best-inflatable-paddle-board/ – The best paddle boards you can buy in 2024.
- Can you tell us about your journey into content creation?
I originally started as a certified accountant and spent 4.5 years with the accounting firm PWC. I then moved into a job and eventually got fired 4 months later.
This led me to start 4 different businesses that eventually failed and I found a mentor that taught me copywriting. For the last few years I have been a full-time copywriter that has worked with many successful names, but it was always extremely time consuming and I got tired of making other people money.
So I created a goal that I would make $50,000 per month in passive income and this lead me to start creating content to sell affiliate products.
- What inspired you to become a creator/blogger?
I created a blog because I have a love for learning and writing so it was very aligned with what I enjoy doing. On top of that – you’d be hard pressed to find something that is more passive once it has been set up. The goal is to create a portfolio of different blogs that sell affiliate products to generate passive income as one of the businesses that I’m using to achieve my lifestyle goals.
- How did you get started with your first blog or piece of user-generated content?
I hired a well-known mentor in the space named Aidan Booth and he taught me how to find profitable niches, create articles and grow a blog as fast as possible. I’ve been trying to learn and adapt his training to the changing landscape as much as possible.
I am someone that has had anxiety since I was very young and paddle boarding was something that really helped me learn how to tame that aspect of my personality by being in nature. It felt like it was the right thing to spread this sport around the world as much as possible because I know that it can help others too.
So the niche really made sense for me.
- What were some of the challenges you faced when you were first starting out?
My biggest challenge is patience. I am someone that is really action-oriented and wants to constantly be moving forward, but to succeed in this space you need patience. Google has to index your pages and it takes time for them to climb up the search rankings.
This is something that I am constantly trying to improve on because I (like you) want results in the shortest time possible, but this needs to be a sustainable business that operates over the long term.
- How do you come up with ideas for your content?
I use SEMRush to find keywords that have a high search volume and low competition. Then I use websites like Answer the Public to find out common questions that people are asking about that topic.
I also have real experience paddleboarding so I tend to often answer questions that I had when I was starting out.
- Can you share any tips or advice for others who are thinking about becoming content creators?
Make sure that you stay up to date with technology. Especially in the A.I. space because this will save you a ton of time. In the past it would take days to research and write articles and now you can do them in hours.
When it comes to using A.I. – Agility.ai is a tool that you can use to write SEO articles within a few minutes. But it’s really important that you edit them and add in personal experience to make sure that you stay on the right side of Google.
The other bit of advice is to be consistent. I have consistently been making 5+ articles per week for months at a time. It has to become a routine. You can outsource at a later stage but only when you know exactly what you’re doing first.
- How do you engage with your audience and make sure your content resonates with them?
The truth is that I am my audience. I love watersports and I really enjoy paddleboarding so it’s almost as if I am talking to myself. So that’s the first key.
The next thing you can do is understand that you are trying to make the most valuable content possible. I will regularly research the top ranking articles and try to make my content better. This is a habit that has served me extremely well.
- Can you share a memorable experience or success story from your content creation journey?
One of the businesses that I decided to create was an online course on how freelancers can get clients. I spent 6 months building out this course and then when I tried to launch the course I got zero sales. Only a few people and my mother liked my posts and it was heartbreaking.
But it was such an opportunity in disguise because I reached out to hire someone to create a webinar for me and he ended up being a mentor to me for over 5 years. The lesson is that life is happening FOR YOU, not TO YOU. I needed that launch to fail because I needed to learn to write better.
Everything happens for a reason and it’s all about trying to look at this over the long term and realize that you have as many attempts as you want to succeed.
- How do you handle negative feedback or criticism?
I pretty much never like it when it happens. I don’t think anyone does but it is really necessary.
If it is coming from someone that has a life that I want then I tend to take it to heart. For example – if Elon Musk told you something then you’d 100% listen to it.
It’s the same principle – if the person is credible then you should seriously consider what they’re saying. But if the person is just bringing you negativity then agree with them and disregard it.
- What are your future plans for your content creation career?
I want to continue to build a portfolio of different blogs that generate passive income for me over the long term. This is just the beginning 🙂