Blogger Passive Income: How Carly Crawford started content creation through her passion

Website: – Mom Of Two Little Girls, a Parenting and Family Travel Blog 

Social Media:



Recommended Resources & Favourite Tools: 

  • Canva – Great for creating images, videos and promotional content for your blog. 
  • Grammarly – is essential for checking your wording and grammar on all written material. 
  1. Can you tell us about your journey into content creation?

I started my blog about 7 years ago. My children were young, around 3 and 5 years old, and I was struggling a bit with parenting. I spent a lot of time on my own as a Stay-at-home mom. For the past few years we had moved around a lot because of my husband’s work and I was both lonely and I felt like my brain was dying after dedicating my life to my children for 5 years. 

My sister suggested I start a blog as an online journal where I can be creative and share my experiences. I had no idea what a blog was, so I leapt into the blogging world blindly. I set up a free WordPress blog and just started writing. 

I discovered a whole world of blogging out there, so I started honing my skills, learning, researching, and ultimately putting myself out there. 

  1. What inspired you to become a creator/blogger?

As I said, I fell into blogging, not knowing much about it. I quickly learned that it’s not simply about making content or writing a blog, but there are so many other skills you need to learn to perfect your craft and ensure your content is found in the online ocean. 

  1. How did you get started with your first blog or piece of user-generated content?

I really just sat down and wrote about me. Looking back, it was awful. But as with everything, you have to start somewhere. 

I don’t really remember my first Instagram post, but I do remember my first TikTok, and I can remember just thinking to myself, “Just do it.” if it’s fun, that’s all that counts. 

Obviously, I know now that it’s not only about having fun if you want to use these resources and tools as a source of income; however, everyone has to start somewhere, and sometimes starting is the hardest part. Once you’ve got past that first hurdle, everything else is a learning opportunity and experience. 

  1. What were some of the challenges you faced when you were first starting out?

As a blogger, the biggest challenge was learning all the technical skills required behind the scenes. Initially, simply teaching myself how to use WordPress was way out of my comfort zone. 

Blogging is not simply writing words down; even if you’re the most skilled writer, there is so much more to blogging, from picking the right host to installing a theme and making your website look good, from learning how to promote your content, to learning how to do keyword research and rank in search. 

But none of that should put you off because it is something everyone can learn, and it’s easier now than ever before with so many AI tools to help along the way. 

  1. How do you come up with ideas for your content?

Much of the content I write is written from my perspective as a parent or sharing our family travel experiences. I’ve found that writing through difficult experiences or challenges as a parent is cathartic for me, but also tends to be what resonates most with readers. 

Other than that, I find it’s important to observe and listen to what issues are being talked about in the media or in society in general, which can help to spark ideas. 

  1. Can you share any tips or advice for others who are thinking about becoming content creators?

One of the most important things to consider when you are thinking about becoming a content creator is to pick your niche. You don’t have to have it defined entirely, but I’d always say you should pick something that you are passionate about or that you are fascinated by. 

Content creation is not easy, so you need to make sure you are passionate enough about the topic you are creating content about that you want to keep going. Picking a niche because it’s trending now won’t see you through in the long term. 

This is also important in terms of resonating with your audience because they are the ones who will be able to see your authenticity on the subject. This is especially true on social media. 

  1. How do you engage with your audience and make sure your content resonates with them?

It’s important to always be authentic and be yourself. You can’t fake something forever. I think there is so much content out there now that you need to be authentic and real to stand out. Trying to fit in all the time, copying other people or being fake will see your stats plummet. But if you are truly authentic, your content will resonate with the people it’s meant to reach. 

  1. Can you share a memorable experience or success story from your content creation journey?

One thing that I would personally consider a success is simply weathering immigration and my blog surviving that. It might sound strange, but when I started blogging, I was living in South Africa, and we immigrated to the UK about 2 years later. While the language was the same (English), there were specific nuances to words that I had focused on that formed part of my blog’s identity that was different. I called my blog Mom of Two Little Girls with the aim of ranking for terms that include the word ‘mom’. However, in the UK, colloquially, most mothers are referred to as ‘mum’. 

Also, because my daughters have grown up since I started, my content has had to shift from mothering two little girls to mothering tweens on the cusp of teenagehood. You’ll note that my social media channels have a different name to my blog, which is quite unusual in this industry, but I felt it was important to have my social media more reflective of my current life, whilst my blog is entirely separate now and driven mostly by SEO and organic traffic. 

However, that’s probably not what most people want to know. I’ve had the incredible opportunity to work with some fantastic brands over the past few years. Most notably Nike, Revive Collagen, Visit East Yorkshire, LG Appliances, shopDisney and England Hockey. 

Working with brands is great, and I learn more every time. 

  1. How do you handle negative feedback or criticism?

That’s a hard one to learn, but it’s another reason to always be authentic. If you are being honest and true to yourself, then someone’s negative feedback or criticism can only be taken as a learning experience. Whether you decide to learn from a genuine mistake you made or simply have the confidence to accept that not everyone will like or agree with you, then as long as you’re being respectful to your audience (and them to you), you develop a thick skin and move on. 

  1. What are your future plans for your content creation career?

My journey with blogging has not only given me the opportunity to create a steady income stream but also taught me skills that have enabled me to return to the working world. 

In 2020, in the middle of a pandemic, I finally knew what it was I wanted to study and make a career from – the exciting world of Search Engine Optimisation. At nearly 40 years old I did my Master’s Degree in Digital Marketing and Data Analytics and now work full-time for a leading property organisation as the SEO Manager. My career in SEO is one I’m incredibly passionate about. 

I use my blog as a second income stream and a place to test and learn new SEO strategies and techniques as the industry develops. It’s an established website with a decent Domain Authority and somewhere that hosts content that still resonates with parents searching for solutions, guidance or simply somewhere to find content that they can relate to. 

As for my social media content creation, I am still fascinated and intrigued by the trends, algorithms and advances in content creation. I try to keep my various channels going to continuously learn, but I tend to use them as a fun and creative outlet.

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