7 Best Practices for Creating Authentic User-Generated Content (UGC)

7 Best Practices for Creating Authentic User-Generated Content (UGC)

Seeking the secret to crafting genuine user-generated content, we turned to the experts, including founders and marketing directors, for their top strategies. From nurturing genuine customer relationships to showcasing client success stories, explore the seven best practices they recommend for creating authentic UGC.

  • Nurture Genuine Customer Relationships
  • Prompt Specific User Feedback
  • Encourage Authentic Video Content
  • Recognize User Viewpoints
  • Engage for Real User Experiences
  • Discover UGC Through Social Listening
  • Showcase Client Success Stories


Nurture Genuine Customer Relationships

Creating authentic user-generated content (UGC) begins with nurturing genuine relationships with customers. I focus on building trust and rapport through personalized interactions and genuine appreciation for their feedback and contributions. Encouraging customers to share their experiences naturally and authentically is key; I provide platforms and opportunities for them to do so without pressure or incentives that might compromise the authenticity of their content.


This approach ensures that the UGC reflects real experiences and resonates authentically with our broader audience. When customers feel valued and heard, they are more likely to contribute meaningful content that enhances our brand’s credibility and connects with others genuinely.


Tim Woda, Founder, White Peak


Prompt Specific User Feedback

A best practice for creating authentic UGC is to encourage genuine user experiences by providing a platform for unfiltered feedback. We’ve found that prompting users with specific questions about their experiences not only generates more insightful content but also ensures authenticity. This approach helps maintain the integrity of the content, builds trust within our community, and enhances the value of the feedback we gather, guiding our future innovations and improvements.


Tyler Hall, Developer, TROYPOINT


Encourage Authentic Video Content

In my opinion, the best way to ensure authenticity in user-generated content (UGC) is to encourage video UGC. When people can see and directly engage with UGC that’s visible and tangible, it creates a genuine bond and a closer connection with the audience. From my experience, UGC videos garner far more views than branded content produced by brands on platforms like YouTube. Even platforms like TikTok and Instagram give more visibility to video content through their algorithms.


Video-sharing platforms have increasingly become critical for marketers and consumers alike. Among various types of UGC, videos stand out due to their authenticity. UGC videos feel more natural and give viewers a clearer insight into the creator’s message. They also act as social proof, allowing brands to showcase real customer experiences in a way that’s more personal and believable.


Using UGC videos, brands can tap into a fresh source of social content. They can take recordings from their customers and active followers and repurpose them to craft new, engaging content. This strategy opens up a robust platform for content marketing, enabling brands to interact with their target audience in a more direct and personalized manner.


Precious Abacan, Marketing Director, Softlist


Recognize User Viewpoints

Ensure that you offer your users a platform that promotes and recognizes their authentic viewpoints and personal experiences. By establishing a supportive community where users feel appreciated and listened to, they will be more likely to naturally share their opinions and perspectives. 


It is also crucial to interact with your users in a significant manner. Acknowledge their feedback, express gratitude for their input, and actively engage them in the process of generating content. This not only cultivates a feeling of camaraderie but also aids in developing trust and long-term loyalty among your users.


Tom Molnar, Operations Manager, Fit Design


Engage for Real User Experiences

I think the best practice for creating authentic UGC is to genuinely engage with your audience. Encourage users to share their real experiences and stories rather than pushing scripted or overly-polished content.


In my opinion, authenticity comes from showcasing diverse, unscripted moments that reflect true user interactions with your product or service. Offering incentives, like featuring the best posts on your official channels, can motivate users to contribute honestly.


I believe this approach not only builds trust but also strengthens the community around your brand, making the content more relatable and impactful.


Andrew Lee Jenkins, Owner, Catalyst RVA Marketing Agency


Discover UGC Through Social Listening

Leverage social listening to find hidden gems. Many companies forget that user-generated content doesn’t necessarily require their customers to tag their business or use a dedicated hashtag in their posts. Our team has found that the most authentic and convincing UGC is given freely without incentives, rewards, or attached expectations. Unfortunately, the only way to find such content is by employing social listening. 


We use Mention to follow conversations around specific keywords and identify instances where our brand is mentioned. We reach out to users who have mentioned our brand positively, ask their permission to share the content, and give them full credit to foster a positive relationship. Social listening also provides valuable insights into our target audience’s preferences, pain points, and trends, which helps us tailor our content strategy accordingly.


Dan Ben-Nun, Founder & CEO, Adspace


Showcase Client Success Stories

As the founder of a legal process outsourcing company, one of the best practices I’ve found for creating authentic user-generated content (UGC) is to actively engage and encourage our clients to share their success stories and experiences with our services.


For instance, we implemented a feedback system where clients could easily submit testimonials detailing how our services helped them streamline their legal processes and achieve significant cost savings. By genuinely valoring and showcasing their stories on our platform, we highlight real-world examples of our impact and foster a community of trust and credibility.


Aseem Jha, Founder, Legal Consulting Pro

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